Wall of Wonder
03/2025 - 05/2025
London Designer Outlet
Opening Ceremony: Wembley’s Parade of The Giants
Team member: Kulay Labitigan, Claudia Casino, Haihan Li
Role in the team: Space Designer & Digital Creative Activation Program Director
Design Statement
“Opening Ceremony: Wembley’s Parade of The Giants” is a vibrant, fictional parade of Wembley’s mythical giants. It draws from the mural’s unique position at a key entrance point, where each visitor’s arrival is treated as a special occasion. Inspired by the vast scale of the wall and the often memorable nature of visits to London Designer Outlet. The concept introduces a parade of mythical Giants, symbolic figures who embody the cultural legacy and celebratory spirit of Wembley. Echoing the grandeur of historic events like the 1948 Olympic Games, Live Aid, and Oasis 2025 reunion tour. The giants come together to form a representation of all that makes Wembley as we know it, coming to life through a playful digital activation on site.
Each Giant is adorned with subtle, playful references to Wembley’s iconic moments; such as friendship bracelets from Taylor Swift’s Eras Tour, a Live Aid hoodie or a football jersey. While their scale may suggest power or awe, these Giants are gentle guardians, representing collective memory, human emotion, and local identity. Together, they offer a prismatic, inclusive welcome to all who pass through, aligning with LDO’s values of inclusion, hospitality, and community through public art.