Haihan Li is a researcher, storyteller and multidisciplinary designer. Her practice explores the intricate dynamics between subjects through spatial narratives that foster dialogue, reflection and transformative interactions.
With a multicultural background, she graduated with Distinction in July 2024 from the MA Narrative Environments program at Central Saint Martins, University of the Arts London. She holds a Bachelor's Degree in Environmental Design from Zhengzhou Institute of Light Industry, and has participated in an exchange program in Interior Design at Buffalo State University in New York.
As founder and creative director of startup 0Lag, she leads the development of brand identities, space design, and creative strategies across teams. Her work consistently connects commercial design and storytelling with the challenges of a fast-moving world, and has included collaborations with Chanel, Estee Lauder, and London Design Otlet.